MEDIA RELEASE

Milwaukee Tool ANZ launches brand campaign ‘Forever for the Trade’ – a first for the region

In a regional first for global tool manufacturer Milwaukee®, today sees the launch of its new campaign ‘Forever for the Trade’, not only breaking new ground for the brand in Australia and New Zealand, but also reaffirming its never-ending commitment to product innovation that meets the needs of the professional tradesperson.

The campaign platform ‘Forever for the Trade’ aims to connect with professional tradespeople no matter their trade. It’s an encapsulation of not only the incredible pipeline of 400+ game-changing products launched every year, but an expression of the fundamental purpose of the Milwaukee team, not just in Australia and New Zealand, but also the global team that researches, develops and manufactures Milwaukee’s market-leading range of tools and accessories.

“What sets Milwaukee apart is our relentless pursuit of innovation that serves the professional tradesperson to help them get the job done’, said Ayman Harrak, Head of Digital & Brand Marketing ANZ, ‘and “Forever for the Trade” perfectly captures the mission that the whole team pursues every day.’

He continued ‘it begins with our commitment to research and understanding of tradespeople’s needs and frustrations on the job site, right through to the technology and development that goes into every product we make. Everything we do truly is forever for the trade.’

With creative by Roller, production by Visual Domain, public relations by iD Collective and media by EssenceMediacom, the team at Milwaukee has worked closely with its agency partners to deliver a campaign that connects with tradespeople.

The new brand campaign launches today through OOH, digital, radio, SVOD and social media.

For more information visit milwaukeetool.co.nz/forever-for-the-trade

For enquiries please contact [email protected]